Search Engine Optimization ( SEO )

Lots of articles cover the basics, again this is an article that acts as “SEO flypaper” and rounds out the rest of the articles. My recommended strategy is to write focused, more “serious” treatments of SEO data collection. My current favorite tool is google analytics. The “top 20 keywords” is ironically its weakest point, but [...]

As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it’s basically geo-targeting your audience when they search. Local search works best for the service provider, or a retailer that has numerous locations. [...]

What is the KEI (Keyword Effectiveness Index)? The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign. Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the [...]

Here is an interesting new product on the block DIY SEO Live. Its a great tool to monitor your SEO strategies. You can use DIY SEO Live to generate SEO Analysis reports for all usability and credibility problems on a web site. It involves analysis of the site for several factors, such as: * Clean [...]

Robots Exclusion Protocol The Robots Exclusion Protocol is a method that allows Web site administrators to indicate to visiting robots which parts of their site should not be visited by the robot. When a Robot visits a web site, it first checks for the file robots.txt in the root directory; e.g. http://exapmle.com/robots.txt. If it can [...]